This has to be the number one question many managers, marketing directors and specialty leasing people ask.
Let me ask you a few things:
- Is there a strategic analytical process that grounds your annual sponsorship plan?
- Is your mall’s current sponsorship program diversified? Does it have a mix of short-term and multi-year partnerships, a suite of naming, official-level partners?
- Does your sponsorship inventory include bundling marketing assets?
- Do you leverage marketing assets to drive miscellaneous income?
- Have you sold a sponsorship outside of the telecom, financial or automotive category?
- Is there an integrated marketing platform supporting each sponsorship?
- Is your sponsorship programs ICSC award-worthy?
If you answered ‘no’ to any of these questions, then the SFSC workshop is right for you.
| Make plans to attend either one of our one-day SFSC workshops this year. Specially tailored to the needs of the mall professional, SFSC presents hundreds of focused topics not covered in any other mall or sponsorship professional development program.
Whether you are in marketing or specialty leasing, starting a sponsorship program or re-igniting an existing one, SFSC provides the essential step-by-step blueprint for planning, developing and implementing an effective strategic mall sponsorship action plan that delivers business results and earns awards. Register today. Please download this year’s Marketing and SL brochure for more information or visit www.mall-sponsorship.com |
